The whole world goes mobile, so are the software trends. But what’s the reason to create a mobile app after all? Well, surely, when things get serious, after the “it’s just for tests and fun” phase, it’s all about the money. You can create an app for the employees of your company or for the employees of somebody else (B2E, B2B). In this case your company benefits directly from the services you provide to its employees, or you take a commission for the app you create. But if your customers are the end-users (B2C) or if you create an app for a business customer (B2B) that will sell it to the masses, then you should surely be aware of the different app monetization methods where two of the main ones are in-app purchases and mobile ads.
Today, we will talk about mobile ads and how you can enable them in your NativeScript application using the Google AdMob service and SDKs. This article will focus on iOS and in the next part we will cover the Android platform.